Strategic Business Plan v1.5

Here is the file, in which we were working on, all the notes that we made in the meeting of today (2008.05.22) are pointed in color, each one of us, know exactly in what to work…..

We should finish this for today in treehours.

We add as attachment the marketing mix related to four P’s!! In order to make easy the work

Word File:

http://www.mediafire.com/?42u0z35jqzj

Attaches:

http://www.mediafire.com/?jp9nn9mm5gc

http://www.mediafire.com/?zbjmmzlym2d

http://www.mediafire.com/?wjlxx9mmmvj

http://www.mediafire.com/?1ct9lemmxy1

http://www.mediafire.com/?0smtj4qlm2r

http://www.mediafire.com/?jm0oj91mmmm

http://www.mediafire.com/?xexytuhzjen

http://www.mediafire.com/?mlxixddt4du

http://www.mediafire.com/?jvnizjhzqxj

Here we have the description of the product

Here we have the description of the product

Internal analysis

Hola, here´s a link for the internal analysis document

click here to download internal analysis

greetings, .Edu

Hola , here’s what i came up as for strategic objectives, comment pls

When i get a min i’ll add an explanation of what i actually meant with eachone of them…

Our strategic objectives are:

1. 1. Propose (the intellectual) solution within 9min 59 sec.

1. 2. Deliver at least 5 min earlier in at least 95% of the orders.

1. 3. Create and Imbed standards for flexible reactions and contingencies within a year

1. 4. Go nationwide within two years

1. 5. Having 80% national market share at the end of the 3^rd year

1. 6. Be acknowledged for the best suppliers’ relationships (paraphrase?)

1. 7. Be among the most distinguishable brands in the working area.

Vision and Mission v1.0

Here is our first “Mission and Vision”, we can do somo modificiations later on… (Bojana and Me were working on it)…. See you tonight in Monkey’s!!

Mission

“The name” is an innovative company which provides on-line consulting service and products related to special life events, in a creative, trendy and fashionable way for young adults and professionals.

 

Our company is concerned about the people with a hectic lifestyle and tries to offer solutions to make their life easier offering this service in a efficient “way”, which is our most important scope trying to deliver the “service” within time and at the beginning “the name” will cover Milano City and the surrounding area including some small cities within Lombardia.

 

Vision

The direction of “the name” is to create day by day more creative solutions satisfying not only all the customers of Milano City Surrounding area but also spreading in all Lombardia and later on in whole Italy by franchising the business model to people who can support “the name” logistically.

 

In the future we plan to cover not only the more widespread events, but all the special events in the life of the customers and they will be totally customizable.

 

The order cycle time for the services will decrease day by day, making us the consultancy on-line company preferred by young adults and professionals who wants to make their events in the most effective and stylish way.

 

Important!

We have forgotten that we should make more of these for our project as well: aperitivos, botigliones, grigliatas, fiestas and siestas…:)!

Assignements for/by thursday

VUgo – try to draft external analysis (Ang and Edu did some thinking as well so a basic sceleton is going to be enough for the meeting)

Ang – map the activities in time – basic planning of the time and major things we have to finish by 26th june

Ang+Edu – write and send to the professor the marketing estimation and marketshare target , the approach for this estimation and our reasoning behind it.

Ang+Edu+Bojanka(?) – try to put on paper as a value chain the things we discussed today, just a draft for further discussion. It will be very useful for Bojanka to join us because in this way she’ll have the chance to catch up…

Ang+Edu+Aleja+VUgo+Bojanka – as Homework – read and think about the Vission, Mission, Strategic objectives, Strategic segmentation, objectives and strategic value as preparation for the work on thursday and friday

Edu+Aleja+VUgo+Bojanka – remind Ang more often to talk less and write shorter

Monday meeting summary

Hola Sechioni:),

ok , today we discussed mostly the internal analysis and the market volume/market share od the “thing” we are offering. We reached a good idea but as we all agreed it needs refinement.

Things that we’ll have to do at least by friday (as we are behind schedule..):

• description of the entrepreneurial team – background and competences
• physical description of the product, uses, cost, quality, service, stage of development
• Mission, vission
• Strategic objectives
• Objectives and economic value
• Strategic segmentation

It be very nice if we can think of a way to take more time to do these because as you can see it’s a lot… When we are done with these we are going to be at the beginning of the marketing section.

Have in mind that we are also not clear on the SWOT so…, i don’t want to stress .Edu but we are “a bit behind”